We’re all becoming more curious, more demanding and more impatient of brands. As a result, the scattergun approach of saying as much as you can to as many people as possible is no longer a sustainable path to growth.
We must truly understand customers throughout the journey, assess how they feel, what channels they interact with and what messages will influence them to take action. In short, we need to be valuable and serve their needs in real time. Data, media, creative and technology should combine seamlessly to make all this work, delivering consistent, relevant and timely communications.
Defining clear objectives from the start ensures we can craft distinctive creative, deliver the right tactics and derive the metrics that will define our success.
Strategic planning of marketing communications:
- Full Marketing Communications Strategy
- Marketing Strategy Insights & Dashboard
- Proposition Development or Organising Ideas
- AIO Strategy
- Media Strategy
- Content Strategy
- CRM Strategy
Delivery of marketing communications:
- Creative Development & Roll-out
- Media Buying
- Content Creation
- Experience Build